<;p class="MsoNormal">;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
（上接
<;a target="_blank" href="http://www.acadsoc.com.cn/article/?id=385">;
第一部分
<;/a>;
）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;
<;!--[if !supportLists]-->;
<;span lang="EN-US">;
1.
<;/span>;
<;!--[endif]-->;
<;b>;
<;span lang="EN-US" style="color:red">;
hype/hype up
<;/span>;
<;/b>;
<;span lang="EN-US">;
: to try to make
people interested in a product, entertainer, film etc., using television,
radio, and newspapers - use this to show that you do not trust this kind of
information
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
言过其实地宣传某物
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
备注：
<;/span>;
<;span lang="EN-US">;
''hype/hype
up''
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
是非正式的用法。
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
例：
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
Like most Hollywood movies it was so hyped
up that when I saw it I was completely disappointed.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
（这部电影跟大部分好莱坞电影一样，宣传过度，我看后失望极了。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
The movie has been hyped up far beyond its
worth.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
（这部影片被吹得离谱了。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
The cosmetics industry is usually quick to
hype its new products.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;
（在化妆品行业，宣传新产品的速度通常是很快的。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
The director is just using the controversy
to hype his movie.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;
（这个导演利用该影片引起的争议来炒热这部片子。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal" align="left">;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
补充：
<;/span>;
<;span lang="EN-US">;
''hype''
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
做名词，表示“天花乱坠的宣传报道”。
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
例：
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
The public were not fooled by all the hype
the press gave the event.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;
（新闻界言过其实的报道并未愚弄了公众。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
<;/span>;
<;/p>;
<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;
<;!--[if !supportLists]-->;
<;span lang="EN-US">;
2.
<;/span>;
<;!--[endif]-->;
<;b>;
<;span lang="EN-US" style="color:red">;
plug
<;/span>;
<;/b>;
<;span lang="EN-US">;
:
<;i>;
v.
<;/i>;
to try to
persuade people to buy a book, see a film etc., by talking about it publicly,
especially on television or radio
<;/span>;
<;span style="font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">;
（在传播媒介中）宣传（某事物）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
备注：
<;/span>;
<;span lang="EN-US">;
''plug''
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
是非正式的用法。
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
例：
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
The only reason she agreed to be
interviewed was to plug her new record.
<;/span>;
<;span style="font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">;
（她愿意接受采访，就是为了宣传她的新唱片。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
They've been plugging his new show on the
radio.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
（电台一直在宣传他的新片。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal" align="left">;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
补充：
<;/span>;
<;span lang="EN-US">;
''plug''
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
做名词，表示“（在传播媒介中插入宣传商品的）推销广告”。
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal" align="left">;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
例：
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
I heard a plug for that cafe on the radio.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
（我在广播上听到这个咖啡厅的宣传广告。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
During the show she managed to
<;b>;
put in a
plug for
<;/b>;
her new book.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;
（她在节目里把自己的新书宣传了一把。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
She
<;b>;
put in a plug for
<;/b>;
the band's new
album on her radio program.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;
（做电台节目时，她把乐队的新唱片宣传了一通。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
He
<;b>;
gave a plug for
<;/b>;
his new film
during the interview.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;
（做采访时，他宣传了一下自己的新片。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
The author used the opportunity of
appearing on TV to
<;b>;
give his latest book a plug
<;/b>;
.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
（这个作家利用上电视的机会，宣传了一下自己的新书。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
<;/span>;
<;/p>;
<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;
<;!--[if !supportLists]-->;
<;span lang="EN-US">;
3.
<;/span>;
<;!--[endif]-->;
<;b>;
<;span lang="EN-US" style="color:red">;
sell
<;/span>;
<;/b>;
<;span lang="EN-US">;
: to encourage people to buy
something
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
例：
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
There's no question about it - scandal
sells newspapers.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;
（人们想看丑闻八卦才会去买报纸，这点毫无疑问。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
It is not price but quality that sells our
shoes.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
（我们的鞋好卖并不是因为价钱低而是因为质量好。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
Good advertising sells.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
（好广告让大家有购买欲。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
His name on the cover sells the book.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
（大家都是冲着这本书的作者才去买这本书。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;b>;
<;span lang="EN-US">;
sell something to somebody
<;o:p>;
<;/o:p>;
<;/span>;
<;/b>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
It's not just a question of making a good
product - we also have to go out and sell it to people.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
（不光是要做好产品，还要走出去做好推销。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
<;/span>;
<;/p>;
<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;
<;!--[if !supportLists]-->;
<;span lang="EN-US">;
4.
<;/span>;
<;!--[endif]-->;
<;b>;
<;span lang="EN-US" style="color:red">;
push
<;/span>;
<;/b>;
<;span lang="EN-US">;
: to try to sell more of a
product or service by advertising it a lot
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
备注：
<;/span>;
<;span lang="EN-US">;
''push''
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;
是非正式的用法。
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
例：
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
Revlon is really pushing its new range of
creams.
<;/span>;
<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;
（露华浓正努力推销自己新推出的面霜系列产品。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
<;p>;
<;/p>;
<;p class="MsoNormal">;
<;span lang="EN-US">;
Sports stars earn big bucks for pushing
everything from shoes to soft drinks.
<;/span>;
<;span style="font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">;
（体育明星为各种商品做广告代言，从运动鞋到饮料不一而足，都赚得盆满钵满。）
<;/span>;
<;span lang="EN-US">;
<;o:p>;
<;/o:p>;
<;/span>;
<;/p>;
