<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;我们生活的环境，无时无刻不被广告包围着，我们来看看在英语中“广告”有哪些形式。<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">; <;/span>;<;/p>;<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;<;!--[if !supportLists]-->;<;span lang="EN-US">;1. <;/span>;<;!--[endif]-->;<;b>;<;span lang="EN-US" style="color:red">;advertisement<;/span>;<;/b>;<;span lang="EN-US">;: something such as
a large public notice, a short film on television, or a picture with words in a
newspaper, that is designed to persuade people to buy something<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;例：<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;Most car advertisements are aimed at men. <;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;（大部分汽车广告都是冲着男性消费者去的。）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;At this time of year, the papers are full
of advertisements for skiing holidays. <;/span>;<;span style="font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">;（每年的这个时候，报纸上滑雪度假的广告铺天盖地。）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">; <;/span>;<;/p>;<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;<;!--[if !supportLists]-->;<;span lang="EN-US">;2. <;/span>;<;!--[endif]-->;<;b>;<;span lang="EN-US" style="color:red">;commercial<;/span>;<;/b>;<;span lang="EN-US">;: an advertisement on
television or radio<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;例：<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;Have you seen the new Levi jeans
commercial?<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;（你看了李维斯牛仔裤最新的广告了吗？）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;a commercial for low-alcohol lager<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;（低度酒的广告）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;b>;<;span lang="EN-US">;commercial break<;/span>;<;/b>;<;span lang="EN-US">; (=when there are commercials in the middle of a program)<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;We'll be right back with you after a
commercial break. <;/span>;<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;（广告之后立刻回来。）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">; <;/span>;<;/p>;<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;<;!--[if !supportLists]-->;<;span lang="EN-US">;3. <;/span>;<;!--[endif]-->;<;b>;<;span lang="EN-US" style="color:red">;ad<;/span>;<;/b>;<;span lang="EN-US">;: an advertisement<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;备注：<;/span>;<;span lang="EN-US">;''ad''<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;是<;/span>;<;span lang="EN-US">;''advertisement''<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;的缩略形式，英式英语中常作<;/span>;<;span lang="EN-US">;''advert''<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;。<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;例：<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;She had started her acting career by doing
shampoo ads on TV. <;/span>;<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;（她的表演生涯从洗发水电视广告开始。）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;I saw an advert for some cheap furniture in
our local paper. <;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;（我在本地的报纸上看到一则卖便宜家具的广告。）<;/span>;<;span lang="EN-US">; <;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;We put an ad in 'The Times' and got a
terrific response. <;/span>;<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;（我们在泰晤士报上登了一则广告，反响强烈。）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">; <;/span>;<;/p>;<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;<;!--[if !supportLists]-->;<;span lang="EN-US">;4. <;/span>;<;!--[endif]-->;<;b>;<;span lang="EN-US" style="color:red">;campaign/advertising campaign<;/span>;<;/b>;<;span lang="EN-US">;: a
planned series of advertisements for a new product or service<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;例：<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;The company got into a lot of trouble over
its last advertising campaign. <;/span>;<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;（该公司最新的广告宣传活动，给该公司惹了很多麻烦。）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;Nissan is about to launch a nationwide
campaign for its new range of cars. <;/span>;<;span style="font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">;（尼桑准备给新推出的系列轿车搞一个全国性的广告宣传。）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">; <;/span>;<;/p>;<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;<;!--[if !supportLists]-->;<;span lang="EN-US">;5. <;/span>;<;!--[endif]-->;<;b>;<;span lang="EN-US" style="color:red">;slogan<;/span>;<;/b>;<;span lang="EN-US">;: a short clever phrase
used in an advertisement<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;例：<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;a dry-cleaning company that used the slogan
'We know the meaning of cleaning'<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;（一个干洗服务公司的标语是：“我们知道干净的定义”。）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">; <;/span>;<;/p>;<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;<;!--[if !supportLists]-->;<;span lang="EN-US">;6. <;/span>;<;!--[endif]-->;<;b>;<;span lang="EN-US" style="color:red">;hoarding<;/span>;<;/b>;<;span lang="EN-US">;: a large flat board in a
public place, where large printed advertisements are shown<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;备注：<;/span>;<;span lang="EN-US">;''hoarding''<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;常用于英式英语中，美式英语中常作<;/span>;<;span lang="EN-US">;''billboard''<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;。<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;例：<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;Beside the freeway was a huge billboard
showing an ad for Ben & Jerry's ice cream. <;/span>;<;span style="font-family:
宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">;（一幅巨大的<;/span>;<;span lang="EN-US">;Ben & Jerry<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;冰淇淋广告牌矗立在高速路旁。）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">; <;/span>;<;/p>;<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;<;!--[if !supportLists]-->;<;span lang="EN-US">;7. <;/span>;<;!--[endif]-->;<;b>;<;span lang="EN-US" style="color:red">;junk mail/direct mail<;/span>;<;/b>;<;span lang="EN-US">;:
advertisements you receive in the mail from different companies, often with
special deals or sales in them.<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;备注：<;/span>;<;span lang="EN-US">;''junk
mail''<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;指的是“直接投递到消费者邮箱的广告宣传品、垃圾邮件”，但广告公司不能称自己的广告为“垃圾邮件”，所以他们自己称之为<;/span>;<;span lang="EN-US">;''direct mail''<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;。<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;例：<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;Statistics show that 44% of junk mail is
thrown away and never read. <;/span>;<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;（数据表明，消费者收到广告宣传单，<;/span>;<;span lang="EN-US">;44%<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;的人不看直接扔掉。）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">; <;/span>;<;/p>;<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;<;!--[if !supportLists]-->;<;span lang="EN-US">;8. <;/span>;<;!--[endif]-->;<;b>;<;span lang="EN-US" style="color:red">;infomercial<;/span>;<;/b>;<;span lang="EN-US">;: a television or
radio advertisement made to look and sound like a real program, often a
financial news report or an advice show<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;例：<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;This channel began broadcasting the
30-minute infomercial in April. <;/span>;<;span style="font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;（这个台从<;/span>;<;span lang="EN-US">;4<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;月份开始播出长达<;/span>;<;span lang="EN-US">;30<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;分钟的广告专题片。）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">; <;/span>;<;/p>;<;p class="MsoNormal" style="margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo1">;<;!--[if !supportLists]-->;<;span lang="EN-US">;9. <;/span>;<;!--[endif]-->;<;b>;<;span lang="EN-US" style="color:red">;banner ad<;/span>;<;/b>;<;span lang="EN-US">;: an advertisement that
appears at the top of a web page, that you click on to find out more about the
company, product, or service<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p class="MsoNormal">;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;例：<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;<;p>;
<;/p>;<;p class="MsoNormal">;<;span lang="EN-US">;A banner ad for NewsPage appeared on part
of the screen. <;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">;（一个<;/span>;<;span lang="EN-US">;NewsPage<;/span>;<;span style="font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">;的广告出现在屏幕上。）<;/span>;<;span lang="EN-US">;<;o:p>;<;/o:p>;<;/span>;<;/p>;
