我们生活的环境，无时无刻不被广告包围着，我们来看看在英语中“广告”有哪些形式。

1. advertisement: something such as a large public notice, a short film on television, or a picture with words in a newspaper, that is designed to persuade people to buy something

例：

Most car advertisements are aimed at men. （大部分汽车广告都是冲着男性消费者去的。）

At this time of year, the papers are full of advertisements for skiing holidays. （每年的这个时候，报纸上滑雪度假的广告铺天盖地。）

2. commercial: an advertisement on television or radio

例：

Have you seen the new Levi jeans commercial?（你看了李维斯牛仔裤最新的广告了吗？）

a commercial for low-alcohol lager（低度酒的广告）

commercial break (=when there are commercials in the middle of a program)

We'll be right back with you after a commercial break. （广告之后立刻回来。）

3. ad: an advertisement

备注：''ad''是''advertisement''的缩略形式，英式英语中常作''advert''。

例：

She had started her acting career by doing shampoo ads on TV. （她的表演生涯从洗发水电视广告开始。）

I saw an advert for some cheap furniture in our local paper. （我在本地的报纸上看到一则卖便宜家具的广告。）

We put an ad in 'The Times' and got a terrific response. （我们在泰晤士报上登了一则广告，反响强烈。）

4. campaign/advertising campaign: a planned series of advertisements for a new product or service

例：

The company got into a lot of trouble over its last advertising campaign. （该公司最新的广告宣传活动，给该公司惹了很多麻烦。）

Nissan is about to launch a nationwide campaign for its new range of cars. （尼桑准备给新推出的系列轿车搞一个全国性的广告宣传。）

5. slogan: a short clever phrase used in an advertisement

例：

a dry-cleaning company that used the slogan 'We know the meaning of cleaning'（一个干洗服务公司的标语是：“我们知道干净的定义”。）

6. hoarding: a large flat board in a public place, where large printed advertisements are shown

备注：''hoarding''常用于英式英语中，美式英语中常作''billboard''。

例：

Beside the freeway was a huge billboard showing an ad for Ben & Jerry's ice cream. （一幅巨大的Ben & Jerry冰淇淋广告牌矗立在高速路旁。）

7. junk mail/direct mail: advertisements you receive in the mail from different companies, often with special deals or sales in them.

备注：''junk mail''指的是“直接投递到消费者邮箱的广告宣传品、垃圾邮件”，但广告公司不能称自己的广告为“垃圾邮件”，所以他们自己称之为''direct mail''。

例：

Statistics show that 44% of junk mail is thrown away and never read. （数据表明，消费者收到广告宣传单，44%的人不看直接扔掉。）

8. infomercial: a television or radio advertisement made to look and sound like a real program, often a financial news report or an advice show

例：

This channel began broadcasting the 30-minute infomercial in April. （这个台从4月份开始播出长达30分钟的广告专题片。）

9. banner ad: an advertisement that appears at the top of a web page, that you click on to find out more about the company, product, or service

例：

A banner ad for NewsPage appeared on part of the screen. （一个NewsPage的广告出现在屏幕上。）